Kia has firmly positioned itself at the forefront of design innovation, securing an impressive collection of accolades at the prestigious 2024 iF Design Awards. This international platform has shone a spotlight on Kia’s dynamic foray into multiple design categories, underscoring the brand’s creative prowess.
The EV9 SUV: A Gold Standard in Design
At the heart of Kia’s triumph lies the remarkable Kia EV9, which not only won multiple awards but also clinched the coveted ‘Gold’ status. This recognition is reserved for a mere 75 designs globally and is a testament to Kia’s successful implementation of its ‘Opposites United’ design philosophy, solidifying its place in the elite circle of design excellence.
The Philosophy Behind the Prize
‘Opposites United’ draws inspiration from the interplay between the natural elements and modern aesthetics to produce an effortlessly cohesive design. Kia’s designers have adeptly balanced sleek, flowing lines with bold, geometric structures to conceive a vehicle that is both timelessly elegant and unmistakably contemporary.
“The EV9 isn’t just an SUV; it’s a manifestation of our commitment to pioneering design, next-gen connectivity, and environmental stewardship,” comments Karim Habib, Executive Vice President and Kia’s Global Design Head. “This prestigious award validates the passion and expertise of our team, highlighting our dedication to making a lasting impression on both the industry and consumers through impactful design.”
Unveiling the EV9 – A Visual and Functional Marvel
The EV9’s appearance is a blend of assurance, clarity, and tranquility. Its bold stance, clearly defined lines, and expansive surfaces all contribute to a unique Digital Tiger Face that propels the vehicle into a future-forward realm. This futuristic aesthetic is further enhanced by innovative lighting elements and vertical headlamps.
Within, the ample cabin space owes its existence to the E-GMP platform’s ingenious layout. The synthesis of a flat floor design, sizable wheelbase, and artfully crafted seats and console significantly amplifies this sense of space, marrying luxury with functionality.
The EV9’s interior also reflects Kia’s dedication to a three-tiered sustainable design strategy. This earnest approach seeks to phase out animal-based leathers, incorporate vital sustainability components, and champion the development of eco-friendly materials.
The iF Design Award judges applauded the EV9, saying, “It reimagines the aesthetic scope of a large SUV, propelling its functional prowess forward. The EV9’s modern design language instantly dates other large SUV contenders, while its rotating second-row seats and a trove of functional amenities foster a more social occupant experience—proof that sustainable design can pack a thrilling punch.
Infotainment Integration: The ‘Ki’ System
The EV9’s armory of awards includes recognition for its ‘Ki’ infotainment system, which won in the Product Interfaces category. Aligning with the ‘Opposites United’ values, the design of the ‘Ki’ system is a seamless extension of the EV9, sporting a unique graphic style. The user interface dazzles with its friendly color palette and distinct diagonal elements that foster unity across the display while guaranteeing ease of use and legibility.
Recognition Beyond the EV9
Apart from the EV9’s stellar performance, Kia’s commitment to design was further validated through awards for varied initiatives such as the Kia ’80 years of movement’ campaign, the innovative ‘Windows of Inspiration’ trade fair booth, and the interactive ‘Kia EV Unplugged Ground’ experience. These honors showcase the essential role of powerful design within all facets of the Kia brand.
