Elegance, innovation, and high technology converge in the creations of Zeekr, a prodigy among electric vehicle makers. Operating under the Geely conglomerate, a leader in the automotive industry, Zeekr distinguishes itself with ambitions extending beyond its native China, setting its sights particularly on European horizons. With a portfolio already boasting names such as Volvo Cars, Polestar, and Lynk & Co, Geely sees Europe as a ‘second home’, as articulated by CEO An Conghui. Zeekr is now geared up to stake its claim in the European electric vehicle territory.
Zeekr’s European Rollout
The Netherlands: A Gateway to Europe
Zeekr’s journey into Europe initiated with its first deliveries in the Netherlands at the tail-end of 2023, a strategic move that sets the stage for a more aggressive push across the continent. At the China EV100 Forum in Beijing, it was revealed that by the end of 2024, six European nations would witness the presence of Zeekr’s electric marvels. Prime prospects include the Netherlands, Germany, France, Norway, Denmark, and Sweden. With such an ambitious expansion, Zeekr is poised to challenge established players in the electric vehicle arena.
Global Aspirations Beyond Europe
Zeekr’s Global Footprint Expansion
Zeekr’s aspirations aren’t confined to China and Europe alone. An Conghui’s declaration thrusts Zeekr into a global context, targeting a formidable presence in 38 markets across Southeast Asia and the Middle East by the end of 2024. Such an expansive strategy underlines Zeekr’s intention to be a significant force in the global electric vehicle market.
Geely’s Vision as an EV Powerhouse
Geely: Pursuing the Legacy of Volkswagen AG
In an industry where names like Volkswagen AG dominate, Geely aims to redefine leadership in the era of electric vehicles. An Conghui aspires to propel Geely to the forefront, emulating Volkswagen AG with its diverse and specialized brand lineup. Zeekr proves difficult to directly compare to any of Volkswagen’s marques, boasting its own unique style and cutting-edge technology that suggests it will not only succeed but also potentially rival Tesla in European sales.
Geely’s Electric Ambitions
Last year, Geely marked an impressive milestone with nearly one million new energy vehicles sold out of a total of 2.8 million automobile sales. Matching strides with top competitor BYD, Geely is expected to transition to 100% battery electric vehicle (BEV) sales by the decade’s end if not sooner – a transformative shift that signals the company’s dedication to being at the vanguard of the electric vehicle revolution.
Combining sophisticated design with leading-edge technology, Zeekr is the embodiment of Geely’s forward-looking approach to electric vehicles – a vision poised to reshape the global market and offer consumers an electrifying future.
